2020 Taiwan Brand International Business Strategy Research Conference

The Taiwan Excellent Brand Association undertook the plan of the International Trade Bureau of the Ministry of Economic Affairs, and entrusted Professor Fang Zhimin from National Sun Yat-sen University to lead a master and doctoral research team to implement the Taiwan Industrial Brand Investigation and Research Project. The content is to summarize the current status and key practices of Taiwanese companies' brand management in the international market, and Taiwanese corporate leaders to show up to share the difficult process of promoting brand internationalization, so that more people can understand the strategic direction of Taiwanese brand international management. The presentation was held at Sun Yat-sen University in Kaohsiung at the end of November and at Fuhua Taipei in mid-December. The number of participants for the event was quite enthusiastic. In addition to the preparatory work of the event, HWH group also offered the host of the presentation, the concierges, the computer control staff at the front desk, the registration desk staff, and the guidance staff of Sun Yat-sen University students. The staff assisted in the presentation of the agenda part of the venue, and assisted in reporting and guidance outside the venue. The whole process cooperated and tacitly, and the event ended successfully.