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圖片出處： Heho 健康 #I don't know you, but I want to thank you. #Happiness, only between a read. #Letting external circumstances determine our state of mind versus transforming the environment with our mind. Because of the epidemic, the original pace of life was disrupted, and everything that was   accustomed to, suddenly became unfamiliar. The distance between people is not only the distance between epidemic prevention, but also the distance between hearts. In the past few days, in order to implement the epidemic prevention work, in addition to the masks, the teacher also began to wear anti-epidemic masks. As a result, the skin behind the ears was scratched. In addition, because the masks were carried for a long time and walking outdoors, it was super stuffy. It makes me really uncomfortable, so I always complain to my family and friends about the inconvenience in life. One day, when I drove past the screening station, I saw a group of epidemic prevention staff working hard. Watching them wrapped tightly under the big sun, the teacher suddenly felt that the inconveniences in our lives are nothing. These medical and anti-epidemic workers who are in order to protect our health have worked harder. Looking at the busy figures of these people, the teacher suddenly thought of a sentence in his heart, that is: "I don't know you, but I want to thank you. I believe that when you are physically strong, your life without going out will really make you unhappy and make many people complain again and again. However, we still want to thank the school for taking into account your right to seek knowledge and doing everything possible to arrange online learning; it is also because of your parents, who are responsible for your life, so that you only need to concentrate on studying without worrying about your livelihood. If you only look at the things in front of your life, you may feel that you get too little. Once you expand your horizons, you will find that you actually have more than you think. Just like a teacher, if you only see your own discomfort, you will naturally feel unhappy, but once you enlarge your vision and see the hard work of other people, you will be surprised that you are actually very happy. For the same thing, different thoughts will have different feelings. Fortunately and unfortunately, it may be in a single thought. The "heart will turn, the road will turn". I hope that students will always be grateful and optimistic.

"Every small screw in the organization represents the brand power of the organization." One day the teacher heard a conversation between two people on the MRT, A: "Today, the boss chose company A to provide services, but I don't think the sales staff of company A are particularly good. I really don't understand why company A should be selected?" B: "Don't you know that company A's brand is more resounding? So it has nothing to do with the salesman! It's strange! The team's brand is connected to the individual's brand. Yes! From the perspective of the real society, we are indeed almost inseparable from group life throughout our lives, including families, schools, offices, clubs, or public associations, as well as other organizations and groups that we like to participate in. When we begin to participate in group life, we will gradually find that we are in fact sharing the same honor and disgrace with the group or organization, and then gradually understand why the organization and the group have set the norms and requirements. The group effect is bringing us a lot of benefits in image and value, because when you belong to an organization with social status and corporate value, you can get a better image and trust than ordinary people. For example, I often hear that students are proud of the school he attends and at the same time increase many job opportunities; and the teachers themselves also make me easy to be discovered and trusted through the associations I participate in. Yes, this is the brand benefit we are familiar with. Many organizations invest a lot of advertising, capital, cost, and energy for their brands, accumulating others' trust and feelings for it bit by bit. Such brand value is not only for commercial benefits, it can also benefit from everyone in the organization. In other words, if your friend is an employee of a well-known catering industry, and we are envious of the company’s benefits and their public image, this friend suddenly said, "No, our company sucks." !" How do you feel at this time? The teacher can tell everyone that this person instantly destroyed the company's brand image, including his own, because the listener will interpret: "It turns out that this company is not that professional and not very good, and you, too." Many people often do and use behaviors that are detrimental and detrimental to others. They always complain about their own organization or deny their own team. I have listened to a lot of business sales courses and heard an old saying: If you want to sell this product to others, you have to like it and agree with it. Yes, if you don’t like something or a service, how do we sell it to others?        Teachers often share with colleagues in the company that we are not just people who do things for money. If you don’t like or agree with the organization and still serve in this organization, you are not only denying your own value, but also unable to provide the work attitude, just passive work day after day, how about you like this?   Anyone plays a decisive role in the team. It is important to choose an organization that you can identify with. I hope that we can all work hard to live what we like.

Once, I knew a successful entrepreneur who grew up with excellent grades and went to study abroad. After returning, he set up a software company with hundreds of people, with a turnover of several hundred million dollars. When I asked him about the rule of success, he only told me, “don’t study at the bed when you’re studying; don’t look at your phone when you are at a dinner party; don’t worry about work when you are playing; and when you are at work, be committed and live every moment seriously.” The phoenix blossoms, and the graduation season is approaching. I often see that many students have more sorrow in addition to the joy. Every time in the last semester, the students gather frequently, because we must cherish the last moment and cherish each other. After the chatter box was opened, one after another, I was so unhappy, but as long as I talked about a topic, the students remained silent or did not know the answer, that is... What will I do after graduation? Thinking of it in the last semester will be too late.  This means a four-year college career was an unplanned youthful passing.  Students’ time had been occupied by their time on collecting credits, working part-time, and satisfying personal. But the paradox is that because many students are like this, they are not lost at the starting point by comparison.  This kind of rejoicing often makes Teacher Huang sigh deeply. Let’s think about it. If everyone doesn’t sell breakfast in a certain area, but you sell it, then everyone will find you to buy breakfast; if many people don’t spend four years in college seriously and only you make full use of it, then when you are looking for a job, it must have been a lot smoother. We all know that Microsoft is the first software company, so it has conquered system supply for almost half a century; we all know that Facebook is the first social platform with a complete structure, so it is used by almost everyone. If we haven’t forgotten that by making good use of the four years of university, we can have chances to come out on top and win at the starting point. The courses and interpersonal relationships in the university field are almost all created in response to future job hunting. Like Teacher Huang’s teaching, you can lay the foundation of your knowledge and thinking about job hunting in the future; the interaction of classmates will help the future management of interpersonal relationships in the organization; all kinds of networking and experience camp activities can help you adapt faster in different cultural groups; serving as a school club cadre allows you to get in touch with leadership and crisis response earlier; the internship arranged by the school allows you to better understand the workplace, determine your direction, and even hone your EQ..... Everything is helping everyone to enter the workplace. I can say that the school is like a car with complete engines, systems, interiors and exteriors. It only depends on how you drive and which direction you want to drive. Students, treasure every moment of your time, make your lives more planned and fruitful.

#Everyone is a brand "A dissatisfied customer will tell at least 15 people about his experience." - We have all met customers complaining, and we have also complained to friends. Let’s recall that when you encounter bad experiences and impressions, you will spit out bitterness when you meet.  But every time you spit out bitterness in the experience; this is another bad memory of experience. One time I encountered an airport staff on my business trip; this staff had a very bad attitude, and his speech and actions were rude. He made me feel very uncomfortable of course. After returning home, this unpleasant memory recalled all the time when I tried talk about that country and experiences with friends.  Same reason, when working on an exhibition or conference, we are performing in front of the guests. Every word or move of us are representing ourselves as a brand. If the exhibition is international, we represent more than ourselves, the host or a brand; we represent as our country.  Image, often good and bad service, bring the most direct feelings to the guests.  Don't neglect your own value or even influence, and encourage each other!

At a time when the world is suffering from the epidemic, Taiwan’s good results in epidemic prevention are obvious to all, and business activities related to exhibitions are gradually recovering. However, at the time of recovery, the topic of talent cultivation will once again be brought to the table. Almost all colleges and universities in Taiwan have popular industry departments such as the Department of Mechanical Engineering and the Department of Business Administration, but there are very few schools planning to have a department of MICE. “MICE” industry includes Meetings, Incentives, Conferences, and Exhibitions.  This industry has always been a key part of the government's planning, and local governments have also made great efforts to build exhibition halls, and look forward to using exhibitions to drive the local economy. But the paradox is that although the government vigorously promotes MICE industry, it may not keep up with the development of manpower. In view of this, HWH Group, which has 16 years of convention and exhibition execution experience and undertakes multiple index exhibitions every year, actively invests in convention and exhibition education, and also seeks industry-academia collaboration with various universities and colleges. The educational effect of Shu-Te University is highly recognized by the industry. The school is also one of the first schools to devote itself to exhibition education. While insisting on providing students with the best education, it also takes into account the rights of students for internships. It is a reason for cultivating talents. As the previous topic, a good school to protect students. Huang Wei-hao, the general manager of HWH Group, stated that he valued the dedication of the Shu-De University in addition to the investment in exhibition education. For the students in the exhibition internship, it still adheres to the concept of guaranteeing internship income, and the company strongly advocates not to use internship as a reason to damage students’ benefits. The purpose of the students' internships coincides with each other. The general manager of HWH Group, Huang Wei-Hao, said that in all industry-university cooperation, the labor income provided to intern students is completely compliant with the Labor Standards Law, and some internship positions are paid to intern students at higher salaries than the Labor Standards Law. Because of the speculative behavior of hiring internships at a low price, he especially chose to cooperate with Shu-de University in industry and academia. This industry-academia collaboration between Shu-De University and HWH Group will conduct internships for students planning large-scale exhibitions and conferences in Kaohsiung, allowing students to learn by doing and experience the charm of the exhibition industry, thereby joining the ranks of the exhibition industry. It is also hoped that through such an industry-academic cooperation project, more schools will pay attention to the cultivation of exhibition talents, and work together to cultivate exhibition talents.

The Taiwan Excellent Brand Association undertook the plan of the International Trade Bureau of the Ministry of Economic Affairs, and entrusted Professor Fang Zhimin from National Sun Yat-sen University to lead a master and doctoral research team to implement the Taiwan Industrial Brand Investigation and Research Project. The content is to summarize the current status and key practices of Taiwanese companies' brand management in the international market, and Taiwanese corporate leaders to show up to share the difficult process of promoting brand internationalization, so that more people can understand the strategic direction of Taiwanese brand international management. The presentation was held at Sun Yat-sen University in Kaohsiung at the end of November and at Fuhua Taipei in mid-December. The number of participants for the event was quite enthusiastic. In addition to the preparatory work of the event, HWH group also offered the host of the presentation, the concierges, the computer control staff at the front desk, the registration desk staff, and the guidance staff of Sun Yat-sen University students. The staff assisted in the presentation of the agenda part of the venue, and assisted in reporting and guidance outside the venue. The whole process cooperated and tacitly, and the event ended successfully.

Recently, the uncertain political future increases Hong Kong people's willingness of immigranting Taiwan.  This year, HWH has received more resumes applied by Hong Kong people.  During this recuitment, we can feel how the international tension has changed... Let's see how HWH manager says -  【TVBS 22 o'clock News】National Security Law for Kong Kong! More People Inquire About Immigranting Taiwan...For This! Youtube Link:  https://youtu.be/CihKwzoRr9w

The epidemic may dampen some people's enthusiasm for social care, but even if our company is also influenced by the epidemic, we still remember to play our social responsibilities at all times. Not long ago, HWH donated materials to the "The Mustard Seed Mission", which was established more than 60 years ago. It is a social welfare institution founded by American missionary Ms. Sun Lilian in 1952. The association started from the most needed areas in Taiwan at that time to help the poor. Therefore, her charity work in Taiwan began. "The Mustard Seed Mission" starts with caring for leprosy patients, continues to serve indigenous people, maternal in remote mountain areas, patients with lung disease and black foot patients, etc. She set up mountain clinics and itinerant medical treatments, pioneering the technical education of indigenous people to help them have a skill, and encourage the completion of education. Therefore, the founder, Ms. Sun Lilian, is respected as "Mother of the Mountain", "Mother of the Blind", "Mother of the Orphan", "Mother of the Leper".  HWH tries to do the best to help the world, thus, we donated some materials to The Mustard Seed Mission. Recently, HWH received a thank-you letter from the association. We are happy and believe that this society is still warm.

Breaking News! The first time you can see HWH on TV! During the epidemic prevention, does everyone feels the difficulty while wearing the mask? See what HWH group says about wearing the mask. YouTube Link： https://www.youtube.com/watch?v=IJPaXwKQDIQ&feature=youtu.be